Features of E-commerce website

                                                              

                                                                                       (CO-WELL, 2019)


User-Friendly Design

To assist customers in finding the products they require quickly, a user-friendly navigation is very essential. Customer experience can be improved by creating simple and straightforward homepage along with clearly listing category pages in the navigation bar.

Mobile App

It allows to stay top-of-mind in the minds of costumers by placing your app icon or brand emblem on the smartphones they use the most. Customers can access the most recent sales without having to open a browser or another social media or email app.

Multiple Payment Options

Making the variety of online payment options in the shopping cart will make the purchase process easy for customers. Adding options for payment processors like PayPal or stripe in addition to providing options for debit and credit card.

24/7 Customer service

Chatbot for 24/7 customer service is very important feature of eCommerce to address customers need at any time. Many online businesses use this feature to help and improve online shoppers with their basic questions and queries.

Product reviews

Product reviews and ratings are considered to be the most popular form of user-generated content on eCommerce websites. This part of the page provides the online shoppers a social proof that the product can fulfill their need, they can rely on what previous buyers have experienced about it.

User features and discount

Customers prefer to feel that they are getting good bargain and are being treated differently then other customers. Giving this kind of appealing, personalized deals, different offers, good bargains can be the good feature of eCommerce website.




References

CO-WELL, 2019. [online] Encrypted-tbn0.gstatic.com. Available at: <https://encrypted-tbn0.gstatic.com/imagesq=tbn:ANd9GcTlCl9SItXZalYxCQzgDXzkXBst1_AHgfQwCg&usqp=CAU> [Accessed 25 July 2022].

Hines, K., 2022. 21 Must-Have Features For Ecommerce Sites. [online] Search Engine Journal. Available at: <https://www.searchenginejournal.com/ecommerce-guide/must-have-website-features/#close> [Accessed 28 July 2022].






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