Advantages and Disadvantages of E-commerce website



                                                                                      (Lee, 2022)

Advantages of E-commerce

  1. A Larger Market: E-commerce allows to connect with customers through the internet both domestically and internationally. Customers can buy at any time or place,  especially now that more people are becoming accustomed to buying on their mobile devices.
  2. Low cost: It is now simple and economical to set up and manage an online store with little overhead due to advancement in eCommerce platform technologies. Business do not need to worry about cost of hiring staff or leasing space, nor do they need to spend money on TV commercials or billboards.
  3. Quick Response To Market Demand And Consumer Trends: Businesses are better able to react quickly to market and eCommerce trends as well as customer demands because of streamlined logistics, especially for "drop ship" merchants. In order, to draw customers and increase sales, merchants might also improvise promotions and discounts.
  4. More Possibilities To Sell: E-commerce websites give users the option to add extra content, including reviews, customer testimonials and demo videos, which help to boost conversion.
  5. Personalized Messages: E-commerce provides the personalized content and product recommendations to registered customers. By displaying each visitor the most pertinent content, these tailored messages can aid in boosting conversion(Wong, 2021).

Disadvantages of E-commerce

  1. Lack of Personal Touch: Some customers when visiting the physical business and dealing with salesperson, value the personalized service that is provided. Such a personal touch is important for companies that sell high-end goods as it encourages buyers to acquire goods and have great experience doing so.
  2. Lack of Tactile Experience: Despite how well an advertisement is done, customers still cannot touch or feel a product. It is not simple to convey a brand experience via screen's two dimensions.
  3. Comparison of goods and costs: Customers can compare a variety of products online and pick the best deal. Due to the need to compete on price many businesses are forced to produce goods of lower quality.
  4. Internet Access is Required: There's a chance that businesses are ignoring customers with poor internet connections because many eCommerce platforms offer the features and functionality that demand a high-speed internet connection for a good experience.
  5. Credit card fraud: It is a common and expanding issue for internet businesses which might result in several chargebacks, which would mean losing out on fines, money, and goodwill(Prasanna, 2022).


References

Lee, J., 2022. [online] Marketingforcustomers.com. Available at: <https://www.marketingforcustomers.com/my_uploads/2021/03/What-are-Advantages-Disadvantages-of-Ecommerce.jpg> [Accessed 23 July 2022].

Wong, L., 2021. E-Commerce Advantages and Disadvantages | Apruve. [online] Blog.apruve.com. Available at: <https://blog.apruve.com/e-commerce-advantages-and-disadvantages> [Accessed 24 July 2022].

Prasanna, 2022. Advantages and Disadvantages of E-Commerce | What are E-Commerce Advantages and Disadvantages?. [online] A Plus Topper. Available at: <https://www.aplustopper.com/advantages-and-disadvantages-of-e-commerce/> [Accessed 24 July 2022].

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