Advantages and Disadvantages of Meta Tags Meta tags play a big part in how website appears in search engine result pages(SERPs) and how people are likely to click through to view it. As a result, they will affect traffic and engagement rates, which could impact SEO and rankings. Even though some tags may not directly impact rankings, they do impact how site appears online (BrightEdge, 2022) . Despite of having significant role, meta tags do have some disadvantage too. Some of it includes like depending on how each search engine interprets search, we may find inappropriate websites, hard to limit searches, search engine coverage (Kulkarni, 2022). To overcome the disadvantages of meta tags, the following things can be done, for instance: the terms or phrases used as tags should be generic enough to be applied to many articles, page's list should only contain those that are necessary and reasonable, no indication is made on the site for word variants, synonyms, ...